The product, made from farm-raised chicken cells, has been approved as an ingredient in chicken feed in compliance with the Singapore Food Authority (SFA) approval, Eat Just said on Tuesday.
Initially, the chicken bite will be launched in a Singaporean restaurant, with plans to expand into the country’s food and retail outlets, Josh Tetrick, co-founder and CEO of Eat Just, told CNN Business. He added that the product would cost as much as the popular chicken.
“We have been eating meat for hundreds of thousands of years, always wanting to kill animals for food – until now,” he said.
Cultured meat is created in a biological system – a device in which a biological reaction or mutation occurs – eat, just say. It has a high protein content and is a rich source of minerals, according to the company plans to sell products under the GOOD Meat brand.
For now, with production centers in Singapore and northern California, the company has only been approved to sell meat in Singapore, but hopes to expand sales of meat – including beef – into the United States and Western Europe, Tetrick said.
The trend towards meat and plant protein substitutes, which is growing in the United States, is still being held in Asia.